Jillian Vose in Background at The Dead Rabbit Jack of Diamonds

What's an amer? 
Amaro = bitter
Amer = bitter

Italian amaro, bitters liqueur, has been growing in popularity for years, alongside the cocktail renaissance. Less well known, but equally delicious, are the French counterpart, amers. Amer (pronounced like  the “Amer” in “America”) translates to “bitter” in French.  Our amers are produced in Alsace, France, by the award-winning Wolfberger distillery and Bliss Imports is excited to be part of the bitters explosion.

For those who are new to the bitters world, we are not talking about the small bottles bitters, the essential few drops or dashes that literally define what makes up a true cocktail. For a deeper dive into the world of bitters, I highly recommend Brad Thomas Parsons' book titled  Bitters: A Spirited History of a Classic Cure-All, with Cocktails, Recipe, and Formulas. Since we are talking about Brad, you can also learn more about amari (and amer for that matter), in his book, AMARO.

From their inception, bitters have their roots (no pun intended) in medicinal remedies. During Prohibition these elixirs played a role in keeping our citizenry happy. Many of the medicinal components, gentian root, being one example, were characteristically bitter, hence the name.  



A rich and storied history dating back to the creation of the distillery in 1874, our Master Distillers and Master Infusers have been perfecting their art for over 140 years. The unique formulas and flavors are deeply rooted in the history of the region and its people. Alsace is like no other place in the world. Open a bottle from Wolfberger and you will begin to understand. 

Images of Colmar, the home of Wolfberger distillery


Wolfberger (pronounced Wolf-bear-ZJAY…it rhymes with s'il vous plaît) is one of the most revered wineries and distilleries in Alsace. The history of the distillery dates back to 1874. The original wine cooperative was founded in 1902, a group of dedicated winemakers banded together to share their passion and knowledge with a common goal — creating the highest quality wines and spirits. They set up their cellars in Eguisheim and Dambach-la-Ville, and set about perfecting three different crafts: making Alsatian wine, producing Alsatian sparkling wines, and distilling eaux-de-vie (different brandies) and liqueurs of Alsace. This cooperative would become Wolfberger winery and distillery.

The founding winegrowers invested in 36 oak casks from Hungary, with a total capacity of 5,000 hectoliters or 132,085 US gallons. The size of these barrels, over 3600 gallons each, made it possible to generate slow and measured oxygenation, a characteristic beneficial to the wine. These giant casks are still in use at Wolfberger for aging certain wines of each vintage.
Today, Wolfberger owns over 10% of the vineyards in Alsace, and hundreds of acres of orchards. They produce award-winning crémants, eaux-de-vies, and of course, an extraordinary line of amers.

For more information about our products, or to find a bar, restaurant, or retailer that carries our products, check out our Where’s Amer? link.

Map Showing location of Alsace Region. Wolfberger produces Wolfamer, Amer Gingembre, and Amer Fleur de Joie in the distillery in Colmar.

Map Showing location of Alsace Region. Wolfberger produces Wolfamer, Amer Gingembre, and Amer Fleur de Joie in the distillery in Colmar.

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